What does “Equity” mean?

The equity argument, also known as “Equal & Uniform”, compares your home to other homes similar to yours, after all the characteristics are adjusted. If we determine your value is unequal, we can use that to convince the county to lower your value. It’s more challenging than the sales argument, but the good news is we are excellent at equity arguments. See our explainer video (click here) for more on the process!